{"title":"New arrivals","description":"","products":[{"product_id":"sanrio-magic-academy-series-plush-keychain","title":"Kuromi Sanrio Magic Academy Series Plush Keychain","description":"","brand":"Sanrio","offers":[{"title":"My melody","offer_id":42792458420272,"sku":"CN25MAGICADMMKC","price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Hello Kitty","offer_id":42792458453040,"sku":"CN25MAGICADKTKC","price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Kuromi","offer_id":42792458518576,"sku":"CN25MAGICADKMKC","price":52.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/df0fcf6578c2b752399b75000d044ae2.jpg?v=1771944097"},{"product_id":"sanrio-cream-cat-series-plush-keychain","title":"Sanrio Cream Cat Series Plush Keychain","description":"\u003cp data-start=\"630\" data-end=\"761\"\u003ePerfect for styling your everyday bag, keys or display shelf — this piece adds a subtle touch of pastel sweetness 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regional distribution\u003c\/p\u003e","brand":"Sanrio","offers":[{"title":"Default Title","offer_id":42796989579312,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/1.png?v=1771942894"},{"product_id":"hello-kitty-hawaii-exclusive-ukulele-guam-plush-keychain","title":"Hello Kitty Hawaii Exclusive Ukulele Guam Plush Keychain","description":"\u003cp\u003e♡ Hawaii exclusive release\u003cbr data-start=\"460\" data-end=\"463\"\u003e♡ Approx. 4” plush with strap\u003cbr data-start=\"492\" data-end=\"495\"\u003e♡ Ukulele detail inspired by island culture\u003cbr data-start=\"538\" data-end=\"541\"\u003e♡ Limited regional distribution\u003c\/p\u003e","brand":"Pink Plush","offers":[{"title":"Default Title","offer_id":42796990234672,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/6.png?v=1771943125"},{"product_id":"sanrio-hello-kitty-fluffy-snow-rabbit-plush-keychain","title":"SANRIO Hello Kitty Fluffy Snow Rabbit Plush Keychain","description":"\u003cp data-start=\"147\" data-end=\"401\"\u003eA soft winter edition of Hello Kitty dressed in a fluffy snow bunny outfit, finished with subtle silver bows and metallic ear details. 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The soft cream base and blush accents give this collection a warm, storybook charm — delicate, comforting and quietly collectible.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLightweight and ultra-soft to the touch, finished with a secure chain clasp for easy everyday styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♡ Approx. 85 × 60 × 130 mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♡ Soft plush texture\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♡ Chain clasp attachment\u003c\/span\u003e\u003c\/p\u003e","brand":"Sanrio","offers":[{"title":"Hello Kitty","offer_id":42802088017968,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false},{"title":"Kuromi","offer_id":42802088050736,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false},{"title":"My Melody","offer_id":42802088083504,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false},{"title":"My Sweet Piano","offer_id":42802088116272,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false},{"title":"Cinnamoroll","offer_id":42802088149040,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/F0089540-D092-495C-9509-13B8DE0D572E.jpg?v=1772087568"},{"product_id":"sanrio-forest-lace-series-plush-keychain","title":"SANRIO Forest Lace Series Plush Keychain","description":"\u003cp\u003eA soft forest-inspired release featuring delicate lace trims and gentle pastel tones. Each character is dressed in layered cream outfits with subtle embroidery details, giving the whole series a calm, cottage-style feel.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e♡ lace-trim outfit details\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♡ soft pastel colour palette\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♡ approx. 12–15 cm (varies by character)\u003c\/span\u003e\u003c\/p\u003e","brand":"Sanrio","offers":[{"title":"Hello Kitty","offer_id":42802121637936,"sku":null,"price":44.0,"currency_code":"AUD","in_stock":true},{"title":"My Sweet Piano","offer_id":42802121670704,"sku":null,"price":44.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/15ADC218-D8BB-4199-9085-7388DDA38F94.jpg?v=1772088837"},{"product_id":"sanrio-floral-meadow-fairy-series-plush-keychain","title":"SANRIO Floral Meadow Fairy Series Plush Keychain","description":"\u003cp\u003eFrom the Floral Meadow Fairy series, this piece captures Sanrio’s gentle pastel aesthetic with delicate butterfly wings, dreamy textures and sweet floral details.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinished with a heart-shaped chain clasp for secure attachment — practical yet charming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA collectible piece for pastel lovers and Sanrio enthusiasts alike \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♡ Approx. 8.5 × 5 × 11 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♡ Heart chain clasp\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e♡ Series release 2025\u003c\/span\u003e\u003c\/p\u003e","brand":"Sanrio","offers":[{"title":"Hello Kitty","offer_id":42802162958384,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false},{"title":"My Melody","offer_id":42802162991152,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false},{"title":"Kuromi","offer_id":42802163023920,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":true},{"title":"My Sweet Piano","offer_id":42802163056688,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false},{"title":"Cinnamoroll","offer_id":42802163089456,"sku":null,"price":59.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/CB5FB6AA-FC58-4244-9092-F2E94688BE45.jpg?v=1772089907"},{"product_id":"sanrio-hello-kitty-red-bow-kimono-plush-keychain-2014-release-vintage-edition","title":"SANRIO Hello Kitty Red Bow Kimono Plush Keychain (2014 Release) – Vintage Edition","description":"\u003cp\u003e\u003cspan\u003eA 2014 release featuring Hello Kitty dressed in a vibrant red kimono with traditional floral patterns and signature bow motifs. 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Size: Approx. 25–30 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOriginally released exclusively in Las Vegas as part of a special food truck themed collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis design features Hello Kitty in a soft pink café-style outfit, holding her signature takeaway cup — a playful nod to the vibrant food truck culture and dessert scene of Las Vegas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot available through regular retail channels outside the region.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCarefully sourced for collectors who appreciate rare and travel-based exclusives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAuthenticity guaranteed.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sanrio","offers":[{"title":"Default Title","offer_id":42811691728944,"sku":null,"price":139.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/IMG-3919.heic?v=1772462069"},{"product_id":"hello-kitty-and-friends-graduation-plush-mascot-keychain","title":"Hello Kitty and Friends Graduation Plush Mascot Keychain","description":"\u003cp\u003eCongratulations to the graduating class of 2026! Hello Kitty and Friends sends you their  warmest wishes for your hard work and perseverance. Now, it’s time to celebrate! Wearing a matching cap and gown, they're ready to move the tassel along with you. Let’s celebrate this momentous achievement!\u003c\/p\u003e\n\u003cp\u003eSoft, detailed, and full of cuteness, this plush mascot brings a touch of charm wherever you go. Attach it to your backpack, purse, or keys and take your favorite Sanrio friend along for every new adventure! \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e♡ Push clasp closure\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e♡ Coordinating gap and gown\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e♡ Embroidered and applique details\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e♡ Approx. 10 cm \u003c\/p\u003e","brand":"Sanrio","offers":[{"title":"Hello Kitty","offer_id":42927177760816,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true},{"title":"Kuromi","offer_id":42927177793584,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true},{"title":"Cinnamoroll","offer_id":42927177826352,"sku":null,"price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/imgi_4_HKT1238_Hello-Kitty-4-Plush-Keychains_OPF_1200x_47b165b7-3ddb-4241-9f5d-d4546f8ebc2c.jpg?v=1776234782"},{"product_id":"sanrio-my-melody-50th-anniversary-butterfly-fairy-plush-doll","title":"SANRIO My Melody 50th Anniversary Butterfly Fairy Plush Doll","description":"\u003cp data-start=\"1340\" data-end=\"1502\"\u003e♡ My Melody 50th Anniversary fairy series\u003cbr data-start=\"1381\" data-end=\"1384\"\u003e♡ Butterfly Fairy version\u003cbr data-start=\"1409\" data-end=\"1412\"\u003e♡ Glittered plush fabric with layered skirt details\u003cbr data-start=\"1463\" data-end=\"1466\"\u003e♡ Approx. size: W20 × H21 × D11 cm\u003c\/p\u003e\n\u003cp data-start=\"1504\" data-end=\"1739\"\u003eA pastel Butterfly Fairy design from the anniversary fairy lineup, finished with sheer textures and light decorative details. A lovely piece for collectors who enjoy softer lavender and pink tones. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sanrio","offers":[{"title":"Default Title","offer_id":42952156545072,"sku":null,"price":69.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/7026\/2320\/files\/C80CD50F-2667-4D0B-B959-383C490C85F8.jpg?v=1776235336"},{"product_id":"sanrio-my-melody-50th-anniversary-strawberry-fairy-plush-doll","title":"SANRIO My Melody 50th Anniversary Snow Fairy Plush Doll","description":"\u003cp data-start=\"1817\" data-end=\"1972\"\u003e♡ My Melody 50th Anniversary fairy series\u003cbr data-start=\"1858\" data-end=\"1861\"\u003e♡ Snow Fairy version\u003cbr data-start=\"1887\" data-end=\"1890\"\u003e♡ Glittered plush fabric with frill accents\u003cbr data-start=\"1933\" data-end=\"1936\"\u003e♡ Approx. size: W20 × H21 × D11 cm\u003c\/p\u003e\n\u003cp data-start=\"1974\" data-end=\"2204\"\u003eThe Strawberry Fairy version brings a soft pink look to the anniversary series, paired with delicate trims and a plush, display-friendly finish. 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